Trader Joe’s was founded in Pasadena in 1967, making its long-standing connection to the Rose Parade, held annually on New Year’s Day, a natural fit. Over the years, the company has become a familiar presence at the parade, known for producing some of the most colorful and imaginative floats, and of course – amazing Trader Joe’s Rose Parade pins!
Trader Joe’s has participated in the Rose Parade for more than 20 years and I believe have released a commemorative pin for most of those appearances. These pins have grown into some of the most recognizable and sought-after Rose Parade collectibles, appreciated for their creative and over-the-top themes, bold colors, and high quality enamel craftsmanship.
Below is our current selection of Trader Joe’s Rose Parade pins, including notable examples such as the 2007 sea life pin and the 2009 Godzilla with popcorn pin. Each design reflects the playful branding and inventive spirit Trader Joe’s brings to the parade year after year, securing these pins a lasting place in Rose Parade pin history. You can always find our most up-to-date pin offering by browsing our Trader Joe’s pins.
If you have a favorite Trader Joe’s Rose Parade pin or a float that stands out in your memory, we invite you to share it in the comments below. Whether it is a specific year, design, or theme that caught your attention, let us know!












